Web Marketing - Case History
antipodi made the I.P.* sales explode!
At the beginning of 2002 the I.P.* e-commerce
website was already online since months without any
tangible result, the company then contacted antipodi
asking for a definitive solution of the problem.
We initially created different sites for all the
European Union countries, adapting the content of each
site to that country' specific target: monthly sales immediately
raised from 0 (February 2002) to 3.000 (April 2002).
At this point we developed a precise positioning
strategy in the mayor European search engines, with very
good results in terms of presence and sales amount (7.000
in May 2002).
We then activated an online advertising campaign
targeted on search engines queries and vertical portals:
24.000 in June 2002, 37.000 in July 2002,
68.000 in August 2002, 87.000 in September 2002.
Total web design e web marketing costs: 34.000
Total sales amount March-September 2002: 226.000
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